Leggo sul blog di Joel Céré:
“Fake blogging to be made illegal in UK, Europe According to PR Week, print edition 9th of February 2007, “flogging” or fake blogging is likely to be made illegal when the EU’s unfair commercial practices directive passes into UK law in december 2007. The directive prohibits “unfair commercial practices” such as “representing oneself as a consumer”. This will of course applies to astroturfing in blogs but also in discussion groups or consumer rating websites”
Sospetto che molti marketer e agenzie di PR stiano rivedendo le loro strategie verso la blogosfera…
Se non sarà per comprensione, sarà per legge.