Giusto in tempo per la chiacchierata di domani sera, ecco i signori di Forrester a darci qualche numero e un’osservazione davvero interessante:
“Interactive marketing spending in the US will more than triple over the next five years, reaching $61 billion by 2012, according to a new Forrester Research, Inc. report released today at the Forrester Consumer Forum 2007 in Chicago. Forrester expects that a maturing perspective about interactive channels coupled with technology advances will eventually lead to interactive technologies infusing all marketing efforts, and the interactive marketing organization will dissolve. “As firms continue to make customer centricity a higher priority, they will recognize that maintaining separate marketing teams to manage different sets of channels that all target the same customers makes no sense,” said Forrester Research Principal Analyst Shar VanBoskirk. “Over the next five years, we see interactive technologies gradually infiltrating all media — including such traditional paragons as television, billboards, and direct mail — and the concept of a separate interactive marketing organization will disappear.”