Vi segnalo questo interessante post di Sarah Milstein su un tema molto poco dibattuto ma in realtà molto sentito dalle aziende che si affacciano sui social media. Qui il post.
Ve ne anticipo uno stralcio:
Back in December, Dell reported that offers from its Dell Outlet Twitter account had led to more than $1 million in revenue. A small percentage for a company that books $16B in revenue annually–but a nice number nonetheless, particularly in a dreary economy.
Question is: are they the only ones?
I haven’t yet found anyone else claiming to have micromessaged their way to a number with six zeroes. But I did have an interesting conversation recently with a company that used Twitter to drive a 20 percent increase in sales in December, and additional growth in February. Here’s the story. (…)