Vi consiglio la lettura (davvero interessante) di questo articolo di Jure Klepic sull’Huffington Post.
Il tema sono le cosiddette “misure” della capacità di influenzare opinioni e comportamenti online :
“…Do Klout, Kred, or PeerIndex measure the ability to change behavior? Quite simply, they do not. Instead of calling it what it is, brand awareness, they use the word “influence” in metrics and results that have nothing to do with the real meaning of influence. Some variables they use in their scoring system include Unique Retweets, Total Retweets, Mutual Follows, Number of Followers, Number of Friends, Unique Likers, Unique Commenters, and Likes Per Post, but none of these indicate how we are changing behavior in others….”
Immagine: http://tomfishburne.com/